LONDON-BASED COPYWRITER AND VERBAL BRANDING STRATEGIST HELPING BRANDS COMMUNICATE BRILLIANTLY WITH LOGICAL THINKING AND SPARKLING WRITING

THE THINGS I DO
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A FEW OF THE BRILLIANT BRANDS I’VE WORKED ON, WITH AND FOR

Graphic with orange circle containing white text 'CENTRE POINT' and black text 'ENDING YOU HOMELESSNESS' beside it.
Holland & Barrett logo in black and green text.
Rowntree's logo with colorful flower above the name, green background, and the text 'Since 1881'.
The text 'johni Lewis' in large dark green letters on a transparent background.
Kellogg's logo in red cursive font with a white outline on a black background.
The image displays the logo for M& S, featuring the letters 'M' and 'S' in a minimalist, thin-lined font.
The logo of Tesco, a British multinational grocery and general merchandise retailer. The logo features the word "TESCO" in bold red letters above a series of three dark blue wavy lines.
A line art logo featuring a hand holding a bird with a butterfly nearby and the word 'Nestlé' beneath.
A dark scene with an almost entirely black background, with some faintly visible details.
The image displays a logo with two gold-colored crowns above a stylized letter 'S' and the word 'SHANGRI-LA' in black text.
Starbucks logo featuring a green circular background with a white mermaid with long, flowing hair, wearing a crown with a star on top, and two tails.
Waitrose & Partners logo with green text on a white background.
A logo with a stylized human brain in a box and the words "The Thinker" beneath it.
A logo with an orange circle containing white text that reads "CENTRE POINT" and black text beside it that says "ENDING YOUR HOMELESSNESS".
Holland & Barrett logo with green and black text
Rowntree's logo with colorful flower above the text
Text logo of 'john lewis' in dark green font on a white background.
Red Kellogg's logo with white outline on black background.
Black and white logo with the letters 'M' and 'S' separated by an ampersand symbol.
Close-up of the words 'TESCO' in red and blue, styled with 3D text effects.
A logo for Nestlé featuring two birds, a duck and a chick, inside a hand holding a nest, with the word 'Nestlé' underneath.
Black background with a circular, dark shape in the center.
A logo with a stylized letter 'S' and gold and gray color scheme, above the text 'SHANGRILA'.
Starbucks logo featuring a mermaid with long hair, a star on her head, and a crown, all in green and white.
Waitrose & Partners logo in green text on a white background.
Logo with a drawing of a DNA helix and the text "BE THE CHANGE, EVOLVE & INSPIRE".

  • "Clare has a rare combination of strategic thinking and creative excellence. She doesn't just write beautifully crafted copy, she thinks deeply about the role language plays in shaping a brand. She collaborates seamlessly with designers, truly bringing words and pictures together to create ideas that feel cohesive and compelling. Her passion and care for the craft are evident in everything she delivers, alongside a huge depth of knowledge and expertise. Calm, considered and incredibly responsive, Clare works at pace without ever compromising on quality."

    Zoe Richardson, Creative Brand Management Lead, Waitrose

  • “Sharp and intentional with her choice of words and poetic with her prose, Clare has the rare ability and range to write for different brands, audiences and contexts. She challenges strategy and makes it better, writes beautiful narratives and brings both art and rigour to naming. Above all, Clare is a wonderful, positive person to work with and an exceptional addition to any team”

    Mikey Williams, Strategy Director at Winkreative

  • “Depot has teamed up with Clare on many projects. She is our ultimate strategic, brand, and creative copy whiz, with a special flair for all things food. She is dynamic and fiercely strategic, she brings clarity to the foggiest of briefs. Besides being a linguistic acrobat and a strategic ‘Queen’, she is a truly delightful ally and all-round good egg”

    Angela Spindler, Creative Director & Founder, Depot Branding & Packaging Design

  • “Clare is one of those rare breeds who is as skilled in strategy as she is in copywriting. She loves nothing more than unravelling a client brief - whether it is developing a comms strategy for carpets or writing tone of voice guidelines for a leading food brand - Clare gives every brief her all. Her manifestos can give you goosebumps and her ability to tell a story, no matter the subject matter, is second to none”

    Myrtle Doyle, Client Services Director, Whippet

  • “Clare is an incredibly talented creative, she has the ability to conceptualise wonderful ideas and bring them to life. She's worked across a number of our brands, adapting to a range of brand TOVs and bringing a smart, strategic approach to the creative challenge. Beyond all that, Clare is an absolute joy to work with and a regular on the ZEAL books”

    Darren Grzesiak, Deputy Creative Director, ZEAL Creative