ANCHOR SQUEEZY - SHOPPER

Working with ZEAL Creative

When Anchor launched their new ‘squeezy butter in a bottle’, I worked with ZEAL on a campaign to tell shoppers all about it. I started with a manifesto written in their brilliantly playful tone of voice, then created a lead line plus a range of adapted lines and proof points for different points in the customer journey, all finalised in a toolkit. The campaign ran in store, OOH, social and on third-party supermarket websites.