TESCO - CHRISTMAS PACKAGING

Well this one was an honour. In 2024, I wrote all the packaging copy for Tesco’s core, Finest and Made Without Christmas ranges, also naming many of the products. With all, there were exacting tone of voice principles and hierarchies to adhere to, as well as a strict character count for both front and back of pack - and with Finest the opportunity to create extra tantalising copy. This is just a sample of some of the 300-odd products I wrote copy for. Needless to say, my family, friends and I ate well that Christmas!