KIN BY JOHN LEWIS

Naming for a contemporary, new fashion brand at John Lewis for men, women and kids. The name ‘Kin’ perfectly captures the family nature of the brand, while the strapline ‘Clothes Made for Modern Life’ conveys classic modernity. At launch, the brand campaigned through all channels and I wrote the brand guidelines too. Since shortened to just ‘Kin’, it’s still going strong today.