NU26 - FOR HOLLAND & BARRETT

Working with Whippet

I named Holland & Barrett’s new nutritionally complete food range, created to compete with Huel and YFood. From a long list of 30 names, Nu26 was chosen, where the Nu is short for ‘nutrition’ and a subverted spelling of ‘new’, and the 26 reflects the number of essential vitamins and minerals each product contains. Short, sweet and simple.