REMARKSABLE VALUE - FOR M&S

Working with Whippet

Naming of M&S Food’s EDLP (everyday low price) proposition. Yes, yes, I know it’s pretty puntastic, but it totally hit the brief - to create something ownable in the crowded Every Day Low Price (EDLP) marketplace of supermarket comms. Playing on their own brand name, Remarksable Value communicates great prices on everyday products, with no compromise on value, and since 2020 has been an integral part of their offer.