KOHO CHOCOLATE - SOCIAL CAMPAIGN

Working with Winkreative

Koho is a Hawaiian luxury chocolate brand whose beautiful, artistic bon bons are inspired by the island’s tropical paradise. For Christmas 2022 and Valentine’s Day 2023, I concepted and developed their first seasonal campaigns to run on social. Using the brand’s hyper evocative tone of voice, I wrote a series of poems which appeared as a puzzle layout on Insta, revealing a little more of the story with each daily post. The end result can be read both forwards or backwards to complete the picture. Each campaign also featured an Instagram story to promote the two new seasonal flavours.