TINIES & CO - WEBSITE REWRITE

Tinies & Co. is a parenting platform designed to help new parents navigate the choppy and often confusing waters of pregnancy and early parenthood. Founder Laura Vane asked me to help inject more emotion into her brand narrative and storytelling. I started by defining the brand purpose, and finding a central hook for the brand positioning: ‘making new parenting simpler’. From there, I rewrote the entire brand and website copy including strapline, descriptor, intro, elevator pitch and founder story. I also created a new set of values helping Tinies & Co. articulate what it stands for. The end result: a warmer, more emotional tone of voice that clearly communicates the brand’s offering.