THUNDER - SOCIAL AND OOH

Working with GLOCK

Thunder is a new nicotine pouch that comes in several powerful flavours, with a powerful tone of voice to match. The client wanted a range of headlines they could draw on relating to seasonal events as well as product messages. A huge bank of lines was created for brand messaging, as well as everything from Mothers Day to the Olympics. The tone of voice was key to making the posts stand out by reflecting Thunder’s nature: dynamic, bold and relatable.